Project Overview
1140% ROAS with Google Ads – Performance Marketing for Alphonso Mango
Search Engine
Optimisation
Conducted in-depth keyword research targeting high-volume seasonal and regional terms like “Alphonso mango,” “Ratnagiri mango,” and “buy mango online.”
Fixed core technical SEO issues including crawl errors, mobile usability, and slow page speed.
Optimized key product pages with keyword-rich content, schema markup, customer reviews, and compelling imagery.
Built a content hub with blogs targeting long-tail keywords (e.g., “when is Alphonso mango season,” “difference between Ratnagiri and Devgad mangoes”).
Acquired quality backlinks via mango guides, food bloggers, and PR mentions.
Result:
Organic traffic increased from 3,000 to 17,000+ monthly visitors
Ranked on Page 1 for high-volume keywords like Alphonso Mango, Ratnagiri Mango, Godambi
Ecommerce PPC Service
Paid Advertising (Google Ads)
Set up conversion-tracked campaigns focusing on seasonal demand peaks (March–June).
Used segmented ad groups with high-intent keywords like “buy Alphonso mango online” and geo-targeted audiences.
Leveraged shopping and search ads with real-time stock availability, reviews, and fast delivery messaging.
Constantly optimized bids and ads to lower cost per conversion while increasing ROAS.
Result:
Total sales: ₹3.23M with just ₹539K ad spend
Avg. ROAS: 616%
Best campaign ROAS: 1,140%
Cost per conversion: ₹192